The platform is a B2B online marketplace that allows flower growers to list crop inventory, maintain a farm profile page and reach wholesale flower buyers, including studio florists and retail flower shops. Rooted works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. We include more on how Rooted began to take shape and the end of this article, but focus here on what Rooted looks like today. Rooted was founded and is run by Slow Flowers member Amelia Ihlo, a flower farmer based in Etna, New Hampshire, who runs Reverie Flowers.
Part One of our Six-Part Series on New Floral Marketing Models and PlatformsĪbout: Rooted Farmers, an online sales platform exclusively for flower farmers, designed by flower farmers, is now entering its third year of development.
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